20 Years of Wielkopolska in the EU
Client: Fundacja Pro Posnania x UAP
Type: Group Project / Winning Pitch (Realized)
Timeframe: 24-hour design sprint
The Challenge & Context
Developed during an intensive 24-hour design sprint at an outdoor workshop, this winning campaign was created to celebrate 20 years of the Wielkopolska region's presence in the European Union. The main objective was to translate complex statistical data regarding EU funding into an engaging, accessible, and highly visible visual language for the residents of Poznan.
Key Visual & Logo
Local Storytelling & Copywriting
To break away from the typically stiff, bureaucratic language of official funding announcements, the campaign leverages traditional Poznan/ Greater Poland dialect (gwara wielkopolska). Catchy, humorous headlines like "Le, ale rajza!" (referencing public transport) and "Coby nie churchlac..." (highlighting healthcare investments) act as a structural foundation, bringing a local, relatable, and warm tone to the urban space.
The Goat Figurines
As a physical extension of the print and digital campaign, the project included designing custom surface patterns for 3D goat figurines, which served as the core symbol of the campaign and a nod to the city of Poznań.
Project Team
Adrian Kornijewski: Logo & goat illustrations
Julia Pikul: Animations, posters & research
Wiktoria Szorska: Animations, posters, research, copywriting & mockups
Agata Sikorska: Animation, banners & mockups
