Her! is a dietary supplement brand created for women who value health, naturalness, and conscious choices. The core mission was to design a comprehensive visual identity for a product line that is 100% vegan, ecological, and natural.
Strategy & Challenge
Modern women often feel frustrated by confusing supplement information and the lack of personalized, scientifically-backed solutions. They need products they can trust, without the overwhelm of generic drugstore aisles.
We built the brand around two core archetypes: the Caregiver (providing empathy, safety, and transparency) and the Explorer (inspiring conscious, educated choices). Visually, this translates into a calm, subtle color palette and organic shapes that communicate trust, freshness, and a deep connection to nature
User persona
How Her! Addresses her needs?
Offering affordable blood test packages and expert consultations to enable conscious, personalized supplementation, providing easy-to-understand content that helps women understand their bodies' unique needs, delivering eco-friendly supplements with clean ingredients, zero unnecessary additives and supporting women's health comprehensively by combining supplementation, diagnostics, and expert knowledge.
Visual Language
Logo and colors
Typography
Packaging
Translating the brand's core values into physical products. Each supplement features its own dedicated symbol and color palette for intuitive navigation, while the minimalist typography ensures the active ingredients always take center stage.
Content & Social Media
The digital strategy focuses on simplifying complex health topics, promoting healthy habits, and highlighting the benefits of personalized supplementation. We designed a visual system for social media that makes learning about vitamins and deficiencies both approachable and aesthetically pleasing.
This project was developed as part of the ID Studio at the University of the Arts in Poznan (UAP), in collaboration with Rebell Studio.
Design Team: Wiktoria Szorska & Michał Widerski
Design Team: Wiktoria Szorska & Michał Widerski
